Benefits of Using Video Production in Advertising
As of the moment, 37% of internet content are video productions. Television commercials have been advertising’s most efficient way of reaching a vast number of the audience since the film was invented. As time progressed, film production also developed until it has now reached the digital form.
At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. DVR’s has given the audience the power to fast-forward through ads. This caused television advertising budgets to be quite unnecessary. For this reason, many companies have placed online advertising as top priority.
Advantages of Video
Video production is crucial in advertising because it closes the deal. There are none other important reasons except for this. A study by a business school indicates that when shown a video, there is a 72% chance of customers buying a product or service and they decide more quickly, too. Because of the video presented, many customers feel that they understand the product or service better.
1. Video Sharing
People who receive film productions review it but more will share with friends and family. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Unlike junk mail that is constantly being tossed out without being spared a glance, video or business card DVD’s are given better treatment. Curiosity can make people watch a whole marketing video, even if they have no intention to purchase.
2. Budget-friendly and unvarying messages
3. Videos can reach far-flung markets unreachable by sales people. Video aids in delivering messages to small market places that are in far areas, or to those who cannot afford to pay for live training. It also allows the viewer to learn because it is consistent in the message it shows. Aside from being reliable, it can allow any number of audience. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. A three minute presentation can be more useful than a large pile of reading materials.
3.Highly Efficient Sales Device
Video allows the product or service be animated, and it is unachievable on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. It is highly efficient in drawing on investors. Creating the video to accept edits in the form of add-ons, you can redo the video without paying a lot.
4.It elicits emotions
Video is an effective tool because it can make the viewer feel. Sounds and images can be persuasive. With film, viewers can also see the difference a product or service makes and be convincing enough to show that improvement happened.
The internet is filled with many videos. This is a proven technique in reaching the audience. iCustomers gain a better view of the product through Video Production Michigan. This is a great advertisement tool. There are plenty of businesses that are now using videos and online advertising.